Want to collaborate with leading fitness influencers? Here are some of our favorite fitness influencers to get you started.From chiseled abs and dogs down to green smoothies and squats, fitness influencers dominate Instagram feeds in ways we’ve never seen before. We all want to look and feel good, and fitness influencers are the perfect inspiration for those who want to get in shape and live a healthier life. Thanks to Instagram Reels and TikTok videos, finding workout videos and fitness tips from your favorite influencer athletes has never been easier.

Thanks to Instagram Reels and TikTok videos, finding workout videos and fitness tips from your favorite influencer athletes has never been easier. If your fitness brand plans to partner with influencers on your next campaign, take a look at our fitness industry influencer marketing report to analyze performance trends and be well prepared for your next campaign! Whether you’re running your campaign on Instagram, YouTube, or TikTok, use Upfluence’s data-driven fitness influencer strategy recommendations to make sure you’re on track for success!

20 of the most popular fitness influencers

Michelle Lewin (15.2M subscribers)

Where Michelle once worked in a clinic in Venezuela, she is now one of the biggest fitness stars on Instagram. This model/bodybuilder has its own range of supplements and exercise equipment and has also created two apps: Fitplan and Mealplan. His motivational fitness videos and down-to-earth nature are two of the reasons why his followers are so loyal to him.

Jen Selter (13.6 million subscribers)

Based in New York City, Jen inspires her followers with daily articles on nutrition, fitness and lifestyle. This influencer started her fitness journey in high school while working at a local gym. From there, she quickly gained millions of followers as her booty-based workouts began to go viral. She has also collaborated with several health and beauty brands such as The Perfect Sculpt and Rebels Refinery.

Kayla Itsines (15.4 million subscribers)

This Australian fitness star posted a storm on Instagram and isn’t going to slow down anytime soon. Kayla founded The Bikini Body Training Company and is the author of Bikini Body Guide. Kayla encourages her followers to share their before and after photos to create a close-knit community that inspires and motivates each other. In 2016, Kayla was named one of TIME magazine’s 30 Most Influential People on the Internet.

Simeon Panda (8.2 million subscribers)

This fitness entrepreneur has been on the cover of several major magazines and is one of Instagram’s most popular health and fitness influencers. It wasn’t until 2013 that this British trainer started making an impact online, but today Simeon has his own sportswear line and fitness accessories line. His training programs continue to be very popular among his followers and fans.

Dannella Munoz (129.2K follower)

Dani is a fitness influencer and mom who shares videos showing how she stays fit after giving birth. She also has her own sportswear. She quickly built up a highly engaged audience with an average engagement rate of 20%.

Lauren Kagan (4M subscribers)

In 2013, Lauren made the decision to take her health and fitness a little more seriously, which led to her becoming a WBFF Bodybuilding Pro. Lauren is not only a registered nurse, but she is also a personal trainer and fitness model with a passion for adventure. Lauren uses her Instagram account to share fitness and nutrition tips and tricks, focusing on a positive attitude.

Massy Arias (2.7M followers)

This health coach and fitness entrepreneur is a rising star on Instagram that has been featured by several American, European and Latin American media. Massy’s unique perspective on exercise is one of the reasons it’s so popular. Not only does she combine cardio, strength training, and yoga routines, but she’s known for always finding a way to work out wherever she is. She connects with her followers by encouraging them to post their before and after photos and share cute pictures of her daughter.

Emily Skye (2.5 million subscribers)

Emily is an Australian fitness influencer who is very popular with mothers who want to stay fit and healthy during pregnancy and get back to their body before pregnancy. She sets realistic goals and prioritizes family. Her daily workout posts and videos encourage body positivity and healthy lifestyle choices. Emily is a global ambassador for Reebok and blogs regularly about fitness, beauty and nutrition.

jchristofitness (345.2K follower)

@jchristofitness is a diabetic fitness trainer who has amassed a 344K following on his TikTok account. It shares tips on how people with diabetes can exercise safely as well as bodybuilding tutorials. In Upfluence’s software, it gets an A+ score for engagement, views, likes, and comments.

Joe Wicks (4.2M followers)

Also known as The Body Coach, Joe aims to transform people’s bodies and experience one healthy meal at a time. Joe’s Lean in 15 cookbook series is what first put him on the map as a health and fitness influencer. Since then, he has also developed a 90-day program that includes meal plans and workouts that help his followers achieve their goals. Publications such as Grazia, Cosmopolitan, and The Daily Mail regularly mention Joe, which has further strengthened his audience.

Alexia Clark (2M follower)

This certified nutrition specialist and personal trainer likes to change things up so that she always meets different fitness levels. Alexia, who quit her marketing job to pursue her passion for fitness, loves using a wide range of equipment to create her workouts so that her followers always have something new to try. She also created the program Fit For A Reason, which you can sign up for on her website.

Lauren Fisher (1.1 million subscribers)

Lauren is another fitness star known for her performances in six CrossFit Games. In addition to her regular training-related posts, Lauren connects with her followers by sharing photos of her life and travels. Although Lauren has made a name for herself in the CrossFit world, she is also an accomplished weightlifter who has competed in several professional competitions. Grown Strong is a brand that encourages women to harness their inner strength and is one of Lauren’s key initiatives right now.

GrowWithJo (2.4 million subscribers)

Jo shares a mix of fitness and lifestyle content on her TikTok account. She shares vlogs of her daily life and training videos. She uses different styles of music in her workouts, including afrobeats and reggaeton.

Shaun T (1.2 million subscribers)

This fitness star and dad of twins made his mark when he created the Insanity workouts and wrote the book T is for Transformation. Shaun’s Instagram account regularly offers workout tips as well as before and after photos of his clients that he uses to inspire his many followers. Shaun has also created his own line of t-shirts, hoodies, tank tops and pants, and even has a podcast available on iTunes and Android.

Dylan Werner (802K subscribers)

This Los Angeles-based yoga teacher is making waves all over the world. His strength, flexibility and mobility make Instagram posts amazing and he regularly organizes workshops, retreats and events for yoga students and teachers.

In addition to having a significant number of followers on Instagram, Dylan also has over 10,000 subscribers on YouTube. Dylan regularly collaborates with brands and sponsors, with Alo Yoga being his longest brand relationship.

Sophie van Oostenbrugge (2.1M followers)

Sophie is an Amsterdam-based fitness enthusiast who has created a website and subscription to fitness plans as well as her social media content. She has built up a huge following of over 2 million followers on Instagram, and her audience is largely female (63%).

Jeanette Jenkins (906K follower)

Although Jeanette works with a number of professional athletes from the NFL and NBA, she still posts workouts that everyone can follow. When she’s not working out in a studio, she can be streamed from her home gym. Jeanette runs a website called The Hollywood Trainer that offers a wide selection of programs and tools that can be purchased online.

Melissa Alcantara (1 million subscribers)

Melissa became famous as a celebrity fitness trainer, helping people like Kim Kardashian get in shape. It helps people find the right workout program for them with its own fitness app and dedicated YouTube videos. She specializes in strength training and cardio exercises, as well as nutritional content.

William Li (3.9 million followers)

William is a Canadian-based bodybuilder who regularly collaborates with brands to promote protein supplements and nutrition for bodybuilding. He shares workout videos and entertaining videos like his “biceps party tour” and the “impossible egg challenge.”

Lisa Migliorini (1.4M followers)

Lisa’s choice of training will run. She uses her social media platforms to document her runs and encourage others to start running as well. She takes on running challenges such as running on snow and in cities around the world, including Paris and Barcelona.

How to Find Fitness Influencers

Ready to recruit influencers for your next campaign?If you need help finding influencers for your next campaign, check out How to Find Influencers – The Complete Guide to Influencer Recruitment Startegies and Tips for Choosing the Best Fit.

When you’re ready to get started, you have several options, including using Upfluence’s influencer finder that allows you to use 20+ advanced filters to find the best influencers for your brand.If you’ve been inspired by the influencer profiles mentioned in this blog, or if you have your own list, Upfluence’s free chrome extension will help you dig deeper by offering performance metrics for any influencer. Simply install the chrome extension, visit the profile of the influencer of your choice, and then click on the extension to see a full performance dashboard, audience analysis, and contact information for the influencer of your choice!

Finally, if you want to leverage organic partnerships, look no further! Who better to activate than your customers? Your customers are your best advocates and brand ambassadors. With Upfluence’s e-commerce tools, you can analyze your customers’ social performance to find out who your most influential customers are, then contact them to offer them a partnership! Organic influencers who like a brand are 7 times more likely to accept a free collaboration and create sponsored content for less!

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